Source
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When and where found
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Richard Martin (April 1991) The Idealizing Vision, The Art of Fashion Photography, An Aperture Book, New York, pg. 24-28
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26/09/2011, College Library
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http://en.wikipedia.org/wiki/Art_photography
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03/10/2011, Internet
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http://www.luminous-landscape.com/essays/making.shtml
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03/10/2011, Internet
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The History And Practice Of The Art Of Photography (Unillustrated)
By Henry H. Snelling, 2006
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03/10/2011, Library
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Edited by Eugenie Shinkle (2008) Fashion as Photography, Viewing and Reviewing Images of Fashion, I.B Tauris, New York, Fashioning Fiction in Photography Since 1990 - Susan Kismaric and Eva Respini pg. 29-34
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10/10/2011, College Library
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Anne Hollander (April 1991) The Idealizing Vision, The Art of Fashion Photography, An Aperture Book, New York, pg. 33-61
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17/10/2011, College Library
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Aaron Scharf (25 October 1990) Art and Photography, Penguin Books Ltd, Photography as art; art as photography pg.233-242
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31/10/2011, College Library
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http://photo.net/learn/studio/primer
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07/11/2011, Internet
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http://digital-photography-school.com/creating-a-home-photography-studio-on-a-budget
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07/11/2011, Internet
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http://www.digital-photo-secrets.com/tip/667/how-to-setup-a-home-based-photography-studio/
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07/11/2011, Internet
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http://www.brighthub.com/multimedia/photography/articles/124635.aspx
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07/11/2011, Internet
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http://marcotenaglia.com/
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21/11/2011, Internet
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http://www.milesaldridge.com/
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21/11/2011, Internet
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Miles Aldridge: Pictures for Photographs,
Edition 7L, 2009
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21/11/2011, Library
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http://cargocollective.com/tommasonervegna
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21/11/2011, Internet
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http://www.photoshoplab.com/photoshop-tool-basics.html
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12/01/2012, Internet
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http://10steps.sg/tutorials/photoshop/30-complete-photoshop-guides-for-beginners/
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12/01/2012, Internet
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http://www.wisegeek.com/what-is-fashion-advertising.htm
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15/01/2012, Internet
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http://www.garhodes.com/Semiotics_of_Fashion.pdf
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15/01/2012, Internet
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The complete guide to garden center management by John Stanley, 2002, Pg.224-235
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15/01/2012, Library
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http://en.wikipedia.org/wiki/The_Lady_of_Shalott
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05/03/2012, Internet
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Tuesday, 8 May 2012
Research LOG
Monday, 7 May 2012
LOG
Date
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Comments On Work
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12/09/2011
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Today I was introduced to new unit called extended project. I found out that this project is giving students opportunity to do whatever they are interested in and they are good at. Therefore I started to think about what I will do and in what media discipline I will get the best results. I did rough brain storms.
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19/09/2011
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This afternoon I manage to finalize my idea about photography and art and find the books in library about the chosen topic which is the fashion photography. I also came up with initial idea of the question I would like to answer at the end of my project ’’Can fashion photography be represented in art form?’’.
In addition I learned about the plagiarism; how to avoid it as well as how to make my research references acceptable.
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26/09/2011
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This lessons I sacrifices to research books that are related to my topic and will gave me more information about my chosen subject. I borrowed one book (Richard Martin (April 1991) The Idealizing Vision) in order to look through it and find good comments and points associated to my question.
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03/10/2011
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Today as I already started to write the analysis to the book I mentioned before I finished my written research and I tried to focus on art photography only. I research on the internet about art photography and what its characteristics are. I also started to write an explanation for it, however I didn’t had time to finish it, so I decided to continue with my work next week.
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10/10/2011
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I began with completion of the work I have started earlier, but as I had plenty of time I went to library in order to borrow one of the books I already researched before (Edited by Eugenie Shinkle (2008) Fashion as Photography, Viewing and Reviewing Images of Fashion). I read the book, making notes in form of bullet points to remember the parts I have to consider in my critical thinking work.
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17/10/2011
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This afternoon I have add to my critical thinking research more information and valid points this time from different book looking from different prospective.
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24/10/2011
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Today I decided that I am ready to write the proposal form and formal proposal for my extended project. I didn’t do it earlier as I was advised to don’t write it unless I will be sure that this is what I want to explore for my work on for next half a year.
Firstly I have written my proposal form including details like: resources, activities that I need undertake, timescale and objectives, targets that I want to achieve at the end.
Next I did my proposal explaining what I am going to produce, how and why I want to do it.
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31/10/2011
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I spend a lot of time in library again finding out more information about my topic. I discovered book by Aaron Scharf (25 October 1990) Art and Photography, Penguin Books Ltd, Photography as art; art as photography pg.233-242. So again I read it and came up with my critical review.
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07/11/2011
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Today I was looking at photographing in the professional studio, also how to cheaply create my own studio at home. Particularly I have looked at the equipment’s and functions to educate myself a bit more in this area in case I will came up with project that will require studio use.
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14/11/2011
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This day was all to do with finding an inspirations form other existing products. So I thought the good idea would be to look at exclusive magazines with fashion themes as they always are using the unusual ways to present clothes on images; they are more artistic than in normal magazines or catalogues with clothes to sell. However it is also depending on the brand of the clothing as well. Therefore I scanned few pictures and I tried to analyse them and find the positive sides about them and what message is behind the photo. To make my work easier later on and to be able to think about my photos in analytical way too; it is very crucial for this project in order to answer my question.
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21/11/2011
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This lesson I gave up to research some well-known photographers who are using the art fashion photography in their photos. I have chosen my favourites fours who’s styles are different to each other. I did it on purpose so that I have the examples of variety of work which can inspire my project. In addition I made the PowerPoint presentation about those photographers and their photos.
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28/11/2011
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Today I came up with questionnaire that will show me what audience portray as art fashion photography and which style reflect it in the best way. Then I will be able to start my own planning as I will gain my stimuli by results of this questionnaire.
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05/12/2011
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I investigated the results of the questionnaires that I gave out to people and I came up with outcomes in form of graphs as well as written comments.
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17/12/2011
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Today I planned my first photo-shoot and I arranged it with my friend who will be my model. I decided to make images in the night time to get inventive lights effects. Due to the lack of permissions to any fancy location I came to a decision to do my photo-shoot outside; like a street fashion.
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9/01/2012photoshoot1
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Before the photo-shoot I prepared the model, by choosing the matching clothes to my vision and doing her hair as well as make-up. When my model was fitting into my condition we went to the previously agreed location. We did the photo-shoot, but I faced a lot of problems managing with camera settings. However I achieved the effects I wanted.
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12/01/2012
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Today I reviewed all the photos from the photo-shoot and I asked my peers for the opinions; what could be improved in them. A lot of people approved my worries about the location. They suggested that images would be more interesting in indoor location due to the fact that many photographers used the normal streets as their background. Once I have selected my final images, I manipulated them in Photoshop. I directed my main focus on contrast and colour vibrancies. So I increased contract to sharpen the photo as well saturation to make the colours stand out more.
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15/01/2012
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Today I tried to research more about art fashion photography and connections to advertising photography. I did some searches on Google and I have written a mini report about my finding. Moreover I have planned my next Photoshop with the consideration of all the improvements proposed by my colleagues.
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16/01/2012 photoshoot2
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On my second photo-shoot again I prepared my model, but this time I have arranged permission to do the photo-shoot inside one of the pubs in Reading as I was there before and I found this place really interesting where it comes to playing a role as a background in fashion art photography. The photo-shoot went smooth with no bigger issues.
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23/01/2012
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I repeated the tasks I did after first photo-shoot.
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30/01/2012
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Today I decided to experiment with another idea and I was looking for an inspiration for it. I came up with concept of a stylish teenage girl wondering on a field. To gain the unusual effect of a seed heads of grasses and my model inside them.
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03/02/2012photoshoot3
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This time I wasn’t really looking at the perfect hair and make-up. My attention was directed at clothes and accessories. Unfortunately the weather was poor and sometimes raining which made my job more difficult, but I finished the photo-shoot with good results.
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13/02/2012
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Once more I analysed my photos what went bad and what features were good. I asked about opinion again. Majority of people liked my idea with seed heads of grasses; unluckily they didn’t found those pictures really artistic so that next time I have to pay my attention to it a bit more.
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05/03/2012
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On today’s lesson I planned my final photo-shoot. My inspirations came from the paintings of Lady of Shallot, I think it will look artistic, interesting and it will refer to fashion as well.
Then I chose my location by for and against system as I had two in my mind. I decided to do photo-shoot outside and the weather improved a lot. Also I considered the costume for my model and how I want her to look like, I came up with idea to take my old dress and cut off the sleeves and shorten the length a bit. I also thought to buy roses and put them into my model’s head.
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11/03/2012 final photoshoot
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On the day of my final photo-shoot I styled my model in the best possible way. The time I have sped to do her hair and make-up was nearly the same amount in which I have taken the photo-shoot. I think it was worth it, because in my opinion the photos relate to my question a lot and showing my photographic skills well too. The only problem I faced while doing the shoot was the sun shining to bright, however as I noticed before it was sunny today I took my light reflector with me and I directed the light from sun on my model what gave me really professional looking photos.
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12/03/2012
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I repeated the same things over again what I did after pervious photo-shoots; this time I didn’t ask for opinion I went straight to editing the photos. After they were ready then I asked about feedback which was extremely optimistic.
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19/03/2012
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This day I scarified to write up an evaluation of my work. In addition I have mounted my pictures onto a cream photographic board in order to present them in more professional way.
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26/03/2012
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Today I prepared everything for my exhibition. I printed off my presentation and I putted my mounted board with my final images onto the display board. It will be visible for audience and be more pleasant to look at.
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27/03/2012
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On the day of the exhibition I have arrived 15 minutes earlier to be able to welcome the guests. I was standing near the work I produced to be able to answer the questions from the audience. I gain really positive feedback about my photos which made my day a lot better.
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Extended Project Evaluation
In this essay I will explain my intension and the subject of my extended project. I will write about the process I went through in order to create my final piece. The area that I have chosen to work with is photography, because I consider it as my strength. I tried to come up with some creative idea that would be interesting for me to do as well as for audience to watch. Therefore I combined photography, art and fashion together. In result I thought of the question to answer that will support my project journey. The question is ''Is fashion photography a form of art?''.
A lot of people experience fashion photographs in everyday life, either in magazines or billboards, but do they see the art work behind those photographs? This is what I tried to explore. As my starting point I have researched the books that are stating the valid points and opinions about the subject I am trying to discover. I found some interesting views and majority of them are suggesting that fashion and art have a really blurred boundary. For example in the book 'The Idealizing Vision, The Art of Fashion Photography, April 1991’ Anne Hollander is saying that by ’’feeding the imagination and pushing the visual possibilities of clothing into new emotional territory’’ audience are able to fantasy about clothing product and by presenting cloths on photographs in certain ways the brains of receivers are coding the message hidden behind pure photographs. What I meant by this is that even the photograph is composing the model and cloths by showing it in special ways the imagination of audience is working better therefore it can be said that it is also an art piece that is inspiring customer to desire the product. They may not receive the feeling of art straight away, because in our days they are used to seeing the fashion photography presented creatively however at the end of the day those photos are touching their imagination, making them want the cloths or look like model on the image. So if the fashion photography is stimuling such emotions it must be connected to art, it is inspiring and tempting.
Back in the days fashion photography was different. It was only focusing on the clothing and model not the technical side of the photograph and people still had this obsession to buy presented cloths. Yet the technology developed and fashion has changed, people started to demand some new ways in order to get attract to the cloths appearing on the picture. This is where the art took its part. The fashion photographs started to get more abstract, playing around with compositions and ideas to present cloths. Some were using the ideas of 'this special moment in time' making audience have the same one once they will buy the product, others tried to create the imaginary world to as I stated before touch people imagination making them desire the cloths on the model. Of course there are many other ways to advertise the fashion now, but I think the historical developments can be seen. No one will tell me that today’s fashion photographs are similar, what they use to have back in 70s. The difference is massive, it is also because the market gone wider and there are many competitors within the business, and so whoever shocks better, wins.
After exploring the books I had rough ideas in my head for my final piece. However I wanted to know the audience feedback about my idea. I researched three fashion photographers; Miles Aldridge, Marco Tengalia and Tommaso Nervegna and I asked my colleagues which set of photographs they liked the most and why? Most of them picked Tommaso's work as his photographs referred to art in the highest percentage. So my initial idea was to make a photo-shoot based on art-fashion photography. My first idea came out of the questionnaire, Tommaso Tengalia have the characteristics that his images have. Firstly the lighting, the artist is obsessed with the shadows and lights that are giving pictures the right mood. Next feature noticeable in his photography work are the colors they are matching to the composition and situation, when needed they are bold and bright and if the shot is different much more settled down the colors are softer and more balanced. Although his pictures are taken in day light I tried to destroy the conventions and I did plan to shoot in the evening with dark lighting to get the effect I wanted.
In this way I have taken over the positive answer to my question, I was on the right track in order to start thinking of my product. The issue I faced during photo-shoot was that it was really hard to set the settings correctly. The images where either to dark or to light, but I manage to take few good photographs. Once I finished my photo-shoot I gathered audience feedback, which was good, but some views gave me the ideas how to make this shoot better. Usually people said that the photographs I have taken are not hundred percent reflecting the fashion art, so on my second photo-shoot I tried to be carefull and look for improvement with supporting comments. I also enhanced the model's look to make it more professional. After second photo-shoot I realized that my idea with the lights is not going quite well, so I planned next photo-shoot this time I tried to focus on composition of the photos and how to make audience remember the look of cloths. My idea was based on everyday life girl being frivolous. I captured my model on the street, but in interesting places with quite natural poses, to highlight her beauty as well as the fashion within. The colors and the background were also interesting. My aim was to connect to normal people, but showing them that they can be attractive. I was working on getting audience's imagination build their own situations instead of the model. However I still wasn't convinced with my outcomes. The problem was the colors and the subject within the photographs looked too normal, I didn't get the result I had in my mind. Therefore I gave another shot and I arranged fourth photo-shoot. This time I organized everything very well, I had the good vision in my head. I was stimulate by painting and novel ‘lady in the water', 'lady of shallot', which is about the pretty girl making the suicide by drowning herself in the lake. It was a really prestige and famous book and I tried to base my photo-shoot around this idea. On the day of photo-shoot the issue that was bothering me was the bright sun. I thought the pictures will be over exposed and once again will not give me the result I was hoping for. The outcomes that I got from this shoot were surprisingly good. Once I edited my photos and adapted them for project needs I asked for feedback once again and people responded positively. One of my colleague said ''your photos are inspiring and really reminding me of this novel and when I asked her if she is seeing the connection between fashion and art here she replied ''Yes I would consider them as a form of art, they have something about them that makes you watch them for long time and not get bored''. I was satisfied with her answer and I think at this stage I got my final piece ready. I decided I am going to print the photos and mount them on the white board to make the stand out even more and to crate this mood for the audience to see not only photographs, but something beyond that.
Throughout this project I found out that art and fashion are really close together. Especially in our days where technology has such an ability to create some good photos even with amateur not really specialized camera. So the answer to my question would be yes, fashion photography can be considered as a form of art. Even if the people are not putting much attention to them their brains are receiving the creative signals making them desire to look like the models from the photographs. The massive impact is putted on young generation as to them those photographs are exemplar and their life style.
I hope that they will expand their imagination in a good direction. I am satisfied with my work and I am happy that I could work on something interesting to me. Also I developed my photographical skills which I want to use in my future, maybe even look for a job in fashion photography direction.
In this essay I will explain my intension and the subject of my extended project. I will write about the process I went through in order to create my final piece. The area that I have chosen to work with is photography, because I consider it as my strength. I tried to come up with some creative idea that would be interesting for me to do as well as for audience to watch. Therefore I combined photography, art and fashion together. In result I thought of the question to answer that will support my project journey. The question is ''Is fashion photography a form of art?''.
A lot of people experience fashion photographs in everyday life, either in magazines or billboards, but do they see the art work behind those photographs? This is what I tried to explore. As my starting point I have researched the books that are stating the valid points and opinions about the subject I am trying to discover. I found some interesting views and majority of them are suggesting that fashion and art have a really blurred boundary. For example in the book 'The Idealizing Vision, The Art of Fashion Photography, April 1991’ Anne Hollander is saying that by ’’feeding the imagination and pushing the visual possibilities of clothing into new emotional territory’’ audience are able to fantasy about clothing product and by presenting cloths on photographs in certain ways the brains of receivers are coding the message hidden behind pure photographs. What I meant by this is that even the photograph is composing the model and cloths by showing it in special ways the imagination of audience is working better therefore it can be said that it is also an art piece that is inspiring customer to desire the product. They may not receive the feeling of art straight away, because in our days they are used to seeing the fashion photography presented creatively however at the end of the day those photos are touching their imagination, making them want the cloths or look like model on the image. So if the fashion photography is stimuling such emotions it must be connected to art, it is inspiring and tempting.
Back in the days fashion photography was different. It was only focusing on the clothing and model not the technical side of the photograph and people still had this obsession to buy presented cloths. Yet the technology developed and fashion has changed, people started to demand some new ways in order to get attract to the cloths appearing on the picture. This is where the art took its part. The fashion photographs started to get more abstract, playing around with compositions and ideas to present cloths. Some were using the ideas of 'this special moment in time' making audience have the same one once they will buy the product, others tried to create the imaginary world to as I stated before touch people imagination making them desire the cloths on the model. Of course there are many other ways to advertise the fashion now, but I think the historical developments can be seen. No one will tell me that today’s fashion photographs are similar, what they use to have back in 70s. The difference is massive, it is also because the market gone wider and there are many competitors within the business, and so whoever shocks better, wins.
After exploring the books I had rough ideas in my head for my final piece. However I wanted to know the audience feedback about my idea. I researched three fashion photographers; Miles Aldridge, Marco Tengalia and Tommaso Nervegna and I asked my colleagues which set of photographs they liked the most and why? Most of them picked Tommaso's work as his photographs referred to art in the highest percentage. So my initial idea was to make a photo-shoot based on art-fashion photography. My first idea came out of the questionnaire, Tommaso Tengalia have the characteristics that his images have. Firstly the lighting, the artist is obsessed with the shadows and lights that are giving pictures the right mood. Next feature noticeable in his photography work are the colors they are matching to the composition and situation, when needed they are bold and bright and if the shot is different much more settled down the colors are softer and more balanced. Although his pictures are taken in day light I tried to destroy the conventions and I did plan to shoot in the evening with dark lighting to get the effect I wanted.
In this way I have taken over the positive answer to my question, I was on the right track in order to start thinking of my product. The issue I faced during photo-shoot was that it was really hard to set the settings correctly. The images where either to dark or to light, but I manage to take few good photographs. Once I finished my photo-shoot I gathered audience feedback, which was good, but some views gave me the ideas how to make this shoot better. Usually people said that the photographs I have taken are not hundred percent reflecting the fashion art, so on my second photo-shoot I tried to be carefull and look for improvement with supporting comments. I also enhanced the model's look to make it more professional. After second photo-shoot I realized that my idea with the lights is not going quite well, so I planned next photo-shoot this time I tried to focus on composition of the photos and how to make audience remember the look of cloths. My idea was based on everyday life girl being frivolous. I captured my model on the street, but in interesting places with quite natural poses, to highlight her beauty as well as the fashion within. The colors and the background were also interesting. My aim was to connect to normal people, but showing them that they can be attractive. I was working on getting audience's imagination build their own situations instead of the model. However I still wasn't convinced with my outcomes. The problem was the colors and the subject within the photographs looked too normal, I didn't get the result I had in my mind. Therefore I gave another shot and I arranged fourth photo-shoot. This time I organized everything very well, I had the good vision in my head. I was stimulate by painting and novel ‘lady in the water', 'lady of shallot', which is about the pretty girl making the suicide by drowning herself in the lake. It was a really prestige and famous book and I tried to base my photo-shoot around this idea. On the day of photo-shoot the issue that was bothering me was the bright sun. I thought the pictures will be over exposed and once again will not give me the result I was hoping for. The outcomes that I got from this shoot were surprisingly good. Once I edited my photos and adapted them for project needs I asked for feedback once again and people responded positively. One of my colleague said ''your photos are inspiring and really reminding me of this novel and when I asked her if she is seeing the connection between fashion and art here she replied ''Yes I would consider them as a form of art, they have something about them that makes you watch them for long time and not get bored''. I was satisfied with her answer and I think at this stage I got my final piece ready. I decided I am going to print the photos and mount them on the white board to make the stand out even more and to crate this mood for the audience to see not only photographs, but something beyond that.
Throughout this project I found out that art and fashion are really close together. Especially in our days where technology has such an ability to create some good photos even with amateur not really specialized camera. So the answer to my question would be yes, fashion photography can be considered as a form of art. Even if the people are not putting much attention to them their brains are receiving the creative signals making them desire to look like the models from the photographs. The massive impact is putted on young generation as to them those photographs are exemplar and their life style.
I hope that they will expand their imagination in a good direction. I am satisfied with my work and I am happy that I could work on something interesting to me. Also I developed my photographical skills which I want to use in my future, maybe even look for a job in fashion photography direction.
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